Hi, I’m Carolyn!

UX Designer. Marketer. Human.

I am a Marketer turned UX Designer. Passionate about decoding human behavior and storytelling. Infinitely curious about life, inspired by everything around me and driven to problem solve by creating functional, inclusive designs.

 

Hiking in Vancouver, BC

 
 
 
 
 

 

 

Who am I?

If you would like to know more about my career achievements and experiences feel free to click on my LinkedIn profile on the right hand side.

Want to really know who I am? I am passionately empathetic of course (!) that is why I chose UX Design. I love reading about new theories and found a new passion in reading non-fiction books. Most of my childhood was spent either at the printing press in Italy and Germany (my dad was an art book producer), in art galleries and travelling. The best part about being out and about with other humans is observing them- it sparks joy in me when I have noticed that you enjoy strong black tea and dislike anyone talking to you when you just walked into the office. I like to understand people, get to know them and make their lives a bit easier. Wait, you think I am a people pleaser? I don’t think that is a bad thing, I enjoy it when others are happy because of something I have done. Don’t get me wrong - I have strong opinions!

I played this great game with my colleagues and friends asking them to describe me with one word:

  • I have a ridiculously small circle of friends but our friendship goes way back to 9th grade.

    I am very much the same workwise, I have worked for a handful of companies. I have chosen them because I knew I was able to keep growing, challenging myself and most of all collaborate with numerous networks.

  • Why? Yes, I ask that a lot. A lot!

  • When I graduated high school I worked that summer for a food truck (way before food trucks became a thing). During set up their water pipe broke which we needed in order to serve food. I am not strong with tools nor do I have upper body strength but I had duct tape in my car! Up to this day they tell the story how MacGyver fixed their panic filled moment about a busted water pipe.

  • Nobody can read your nor my mind. Communication can help you skip to the good part! I love it when people share their thoughts (and thought process) with me because it expands my horizon and opens up so many more why for me.

 
 
 
 
 
“Say. Think. Do. Feel.”
 

Areas of Expertise

UX Design

Marketing

Sales

Lifecycle Marketing

Events

Connecting people is my passion whether that is through events, a product or technology. 

In addition to my 9+ years experience in communications and branding, I have also managed events, allowing me to develop strong problem skills and the ability to make decisions ad hoc when unexpected challenges arise. Furthermore, I have demonstrated my ability to analyze and understand target audiences prior to executing marketing and communications campaigns, which will allow me to succeed as a UX Designer.

My creative approach is supported by empathy, simply because people’s happiness comes first to me. I aspire to create well thought-through UX designs with humans in mind.